Cut
Bank School District
FINANCIAL MANAGEMENT 7332
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Advertising
in Schools/Revenue Enhancement
Revenue
enhancement through a variety of District-wide and District approved marketing
activities, including but not limited to advertising, corporate sponsorship,
signage, etc., is a Board-approved venture.
These opportunities are subject to certain restrictions as approved by
the Board in keeping with the contemporary standards of good taste. Such
advertising will seek to model and promote positive values for the students of
the District through proactive educational messages and not just traditional advertising
of a product. Preferred advertising
includes messages that encourage student achievement and the establishment of
high standards of personal conduct.
All
sponsorship contracts will allow the District to terminate the contract at
least on an annual basis if it is determined that it will have an adverse
impact on implementation of curriculum or the educational experience of
students.
The
revenue derived should:
1.
Enhance student
achievement;
2.
Assist in the
maintenance of existing District athletics and activity programs; and
3.
Provide
scholarships for students participating in athletic, academic and activity
programs who demonstrate financial need and merit.
Appropriate
opportunities for these marketing activities include but are not limited to:
1.
Fixed signage
2.
Banners
3.
District-level
publications
4.
Television and
radio broadcasts
5.
Athletic
facilities, to include stadiums, high school baseball fields, and high school
gymnasiums
6.
District level
projects
7.
Expanded usage
of facilities beyond traditional use (i.e., concerts, rallies, etc.)
8.
Interior and
exterior of a limited number of District buses only if the advertising is
associated with student art selected by the District. The only advertising information will note that the student art
is sponsored by the participant in the District sponsorship. Maintenance for these buses will include but
not exceed normal maintenance costs.
9.
Individual
school publications (when not in conflict with current contracts)
Advertising will not
be allowed in classrooms, and corporate-sponsored curriculum materials are
subject to the requirements of Board policy.
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The following
restrictions will be in place when seeking revenue enhancement. Revenue enhancement activities will not:
1.
Promote
hostility, disorder or violence
2.
Attack ethnic,
racial or religious groups
3.
Discriminate,
demean, harass or ridicule any person or group of persons on the basis of
gender
4.
Be libelous
5.
Inhibit the
functioning of the school and/or District
6.
Promote, favor
or oppose the candidacy of any candidate for election, adoption of any
bond/budget issues or any public question submitted at any general, county,
municipal or school election
7.
Be obscene or
pornographic as defined by prevailing community standards throughout the
District
8.
Promote the use
of drugs, alcohol, tobacco, firearms or certain products that create community
concerns
9.
Promote any
religious or political organization
10.
Use any
District or school logo without prior approval
Cross Reference: 2120 Curriculum
Development and Assessment
2309 Library
Materials
2311 Instructional
Materials
Policy History:
Adopted on:
Revised on: